CBD: It’s just three little letters, but millions of possibilities and potentially billions of dollars up for grabs for the right companies with the right products.
Known for decades as one of the non-psychotropic cannabinoids found in the cannabis plant, CBD has become prized for its medicinal properties and exploded into the national consciousness in recent years. With the signing of the 2018 Farm Bill in December, effectively legalizing the production of hemp and removing many of the federal roadblocks to sales of hemp-derived products, CBD is primed to make an even bigger splash in the coming years as national brands and retailers rush to fulfill consumer demand.
Market projections for CBD and hemp range from $16 billion by 2025, according to Cowen & Co., up to $22 billion by 2022, according to the Brightfield Group. And with a lower barrier to entry and fewer regulatory hoops, the greater cannabis industry is looking to capitalize on its widespread appeal.
This month, Marijuana Venture takes a deep dive into the CBD market and how it continues to evolve and expand into new areas of the country once thought of as inaccessible to the green rush.