Category: Opinion

Vertically Challenged

April 2nd, 2020

This year for Christmas, my parents bought me a Target gift card so I could pick up a few new items of clothing. See, I have a 2-year-old and like most new parents, have trouble spending money if it’s not on him, so a gift card with the explicit instructions…

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How data analysis can help modernize cannabis terminology

March 25th, 2020

When consumers go into a cannabis dispensary, they typically hear about sativas, indicas and hybrids. However, as the cannabis industry has developed, these three classifications are no longer accurate descriptions of cannabis strains. To provide more reliable descriptions, cannabis entrepreneurs have to start using data-driven methods and deep learning to…

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Retail reality

March 11th, 2020

Marijuana has been legal in Washington and Colorado for longer than any other state. Both have seen their cannabis industries evolve and grow for the past six years. By most standards, the experiment has been a resounding success. However, the business has not been without setbacks. One of the most…

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From research to revenue: 4 tips for getting funded

February 28th, 2020

For entrepreneurs who want to start a new cannabis business, the capital raise can be as challenging as the licensing process. I often warn new owners it can and will be your full-time job, often on top of your other role of building the company. So how do you keep…

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