With thousands of CBD brands popping up across the country, Green Roads sets itself apart by being founded, formulated and recommended by pharmacists.
“We pride ourselves on authentic goods with accurate labeling designed to reassure customers about what they are getting,” says Green Roads co-founder and CEO Laura Baldwin Fuentes, a licensed compound pharmacist.
Based in Deerfield Beach, Florida, Baldwin also formulates all the company’s products. Green Roads derives its CBD from hemp grow by “hand-selected” farms in Oregon, Kentucky and Colorado. According to Baldwin, the company uses both broad-spectrum oils (it shies away from “full-spectrum” as there is no THC) and isolates, depending on the product, which include edibles, pet products, topicals, tinctures capsules. All the extracts are also tested by accredited, third-party labs to ensure they are clear of pesticides, solvents and heavy metals.
“We use isolates for precision and broad-spectrum oils because research indicates they may produce synergistic effects,” Baldwin says.
Retail: Green Roads has more than 50 SKUs available at 7,000-plus retail locations across the United States, as well as through the company’s website.
Growth: So far, Baldwin says word of mouth has been the company’s “growth engine” and she looks to consumers for feedback and guidance on which products they prefer in order to continue evolving.
“That success will drive additional product innovation and development,” she says.