Category: Features

5 water-saving tools

February 21st, 2018

California’s drought woes have garnered a consistent flow of media attention, but the Golden State isn’t the only place with dismal rainfall, a low snowpack or month-long dry spells. Many growers throughout the country are starting to feel the effects of climate change in the form of hotter summers and…

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Light transmission

February 20th, 2018

Whether entering an old or a new greenhouse, I am always curious to see how the structure was built. I look at what materials were used, how the various components are put together, and how much light the structure transmits. The larger and more numerous the various components, the more…

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Dave and Alana Malone

February 19th, 2018

“Challenging,” might be a friendly way to describe Colorado’s competitive recreational cannabis market for newcomers. For those who are trying to launch a single line of products in a state where many operators are vertically integrated, “impenetrable” or “irrational” might be more apt terms. Green Dot Labs’ 2017 Silver Label…

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Oregon SunGrown Growers’ Guild

February 15th, 2018

With the regulations for both medical and recreational cannabis in a constant state of flux, the Oregon SunGrown Growers’ Guild was established in 2014 as a nonprofit advocacy group for growers and patients. Guild president Peter Gendron, better known as “Pioneer Pete” to the many industry members of southern Oregon,…

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11 mistakes that kill social media campaigns

February 14th, 2018

Social media marketing is not easy. There are so many things to think about and so many ways to screw up when trying to effectively reach your audience. Most cannabis business owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy.…

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Retail Design Crash Course

February 13th, 2018

In the past, cannabis sold itself. Strains, packaging, branding, let alone the design of a store, didn’t matter as much as it does in today’s highly competitive environment. But with the floodgates open along the West Coast of the U.S., and Canada preparing for legalization, cannabis consumers now have more…

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Space-Age Technology

February 8th, 2018

Chris Lane was in law school when recreational marijuana became legal in Washington. “When I said I wanted to work in this industry, most people were caught off-guard, but people who knew me well weren’t surprised to hear that I was going to start a marijuana business,” he says. That…

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Protecting your business from sexual harassment claims

February 7th, 2018

For the past 20 years, sex-based workplace discrimination charges have been one of the most common employee-asserted claims before the federal Equal Employment Opportunity Commission, second only to race. As the recent deluge of news headlines have brought to light, workplace sexual harassment remains both prevalent and underreported. Yet all…

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Get Organized!

February 6th, 2018

The backbone of any industry is the entrepreneurs and workers doing the day-in, day-out tasks to make any sector of the economy thrive. But beyond the daily workload, there are always other concerns, needs or issues that arise and require representation. Industry trade associations are a vital component of any…

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Building a Better Franchise

February 1st, 2018

With nearly 700 employees supporting 15 retail locations, including the industry’s only outlet store and a location in the first-ever “pot mall,” The Green Solution stands as one of the nation’s largest cannabis companies. Kyle Speidell and his twin brother, Eric, have had an interest in marijuana for most of…

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