Unlike the multitude of CBD brands chasing the tincture trend, OLEO is both a technology innovator and a consumer packaged goods company. The Seattle-based company produces a variety of CBD-infused beverage mixes using a patent-pending micro-encapsulation technology, resulting in a water-soluble powder that works faster than the majority of CBD products on the market — a perfect fit for people with active lifestyles looking for post-workout recovery options or CBD on-the-go.
Details: OLEO’s coconut water mix, antioxidant-packed rooibos tea mixes and flavorless CBD powders are also available in a sugar-free version. OLEO products contain zero THC and they’re made exclusively from hemp grown using organic practices in Colorado.
“We’re incredibly focused over the next year on executing our strategic plan to maximize the opportunity in CBD drink mixes,” CEO Skyler Bissell says. “We think there’s a big place in the market that is just being tapped.”
According to the company, OLEO’s groundbreaking technology has a number of benefits over typical CBD oils and isolates: no bitter after-taste, more consistent dosing and double the bioaccessibility of other CBD products, meaning more of the active ingredient can be absorbed by consumers.
“We have big things in the works in terms of where to take the technology next,” Bissell says.