Category: Marketing

Public relations can be an important component of your marketing and outreach efforts and should involve a clear and concise strategy. So how do cannabis business owners, who are often prohibited from engaging in traditional public relations outreach, such as sending samples of their product to various influencers, use PR…

Social media marketing is not easy. There are so many things to think about and so many ways to screw up when trying to effectively reach your audience. Most cannabis business owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy.…