Category: Marketing

Your Cannabis Business Online

November 23rd, 2018

Google uses your content to understand your website. It reads the words on each page, sees what every page links to and knows when topics are related. The more information a site has on a single topic, the better all its pages for that topic can perform. To create a…

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Guidelines For Cannabis Billboard Design

November 12th, 2018

While most digital platforms still prohibit marijuana ads, billboards and other outdoor ad formats have embraced the growing cannabis industry. The high impact, low cost and relaxed regulatory environment mean billboards will continue to be a top advertising option for marijuana-related businesses well into the future. Most billboard companies have…

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Generate the attention your company deserves

May 15th, 2018

Public relations can be an important component of your marketing and outreach efforts and should involve a clear and concise strategy. So how do cannabis business owners, who are often prohibited from engaging in traditional public relations outreach, such as sending samples of their product to various influencers, use PR…

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11 mistakes that kill social media campaigns

February 14th, 2018

Social media marketing is not easy. There are so many things to think about and so many ways to screw up when trying to effectively reach your audience. Most cannabis business owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy.…

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