Category: Marketing

The cannabis industry is growing rapidly, but so too are the complexities surrounding marketing in this space. Just like any industry that skyrockets onto the scene, competition has ramped up quickly. Many brands are struggling to make a name for themselves, a common conundrum when trying to develop brand identity…

A look back at some of the most important pieces of advice published in the pages of Marijuana Venture in 2019

A look back at some of the most important pieces of advice published in the pages of Marijuana Venture in 2019

Forget the pan and shovel. There’s a new gold rush in America, and this time, the gold’s gone green. Cannabis has quickly established itself as one of the fastest-growing markets in the country, with a wide range of CBD and cannabis-based products filling shelves in a growing number of states.…

One key to standing out in a competitive, growing industry is a thoughtful, deliberate approach to marketing and public relations. And nowhere is this more true than in the booming cannabis industry. Businesses that are the most successful — and able to sustain that success — will often be the…

Retail merchandising, when done right, removes shoppers’ confusion of what to buy, encourages a customer to shop in your store rather than another and, most importantly, converts more shoppers into customers. It’s a coordinated effort that keeps you from carrying a ton of SKUs, slapping them on a wall or…

No matter what the industry or challenge, you can bet there are public relations professionals working behind the scenes to help shape the narrative and drive the conversation, whether locally, regionally, nationally or globally. While legal cannabis is still a relatively new and somewhat controversial industry, it’s by far one…

Sometimes inspiration comes from the most unexpected places. Long before getting involved in the cannabis space, Jennifer Whetzel says she discovered “the power of a brand that forms emotional connections with its customers,” by working at her family’s Polish sausage business. Whetzel’s experience at the “regionally famous” company set the…

As hemp and cannabis become mainstream and more states legalize recreational and medicinal marijuana, the market inches closer and closer to a commodity market. Now is the time to make sure your company is set up to flourish in this evolving and growing industry rather than dying on the vine…

Google uses your content to understand your website. It reads the words on each page, sees what every page links to and knows when topics are related. The more information a site has on a single topic, the better all its pages for that topic can perform. To create a…