Category: Marketing

Retail merchandising, when done right, removes shoppers’ confusion of what to buy, encourages a customer to shop in your store rather than another and, most importantly, converts more shoppers into customers. It’s a coordinated effort that keeps you from carrying a ton of SKUs, slapping them on a wall or…

No matter what the industry or challenge, you can bet there are public relations professionals working behind the scenes to help shape the narrative and drive the conversation, whether locally, regionally, nationally or globally. While legal cannabis is still a relatively new and somewhat controversial industry, it’s by far one…

Sometimes inspiration comes from the most unexpected places. Long before getting involved in the cannabis space, Jennifer Whetzel says she discovered “the power of a brand that forms emotional connections with its customers,” by working at her family’s Polish sausage business. Whetzel’s experience at the “regionally famous” company set the…

As hemp and cannabis become mainstream and more states legalize recreational and medicinal marijuana, the market inches closer and closer to a commodity market. Now is the time to make sure your company is set up to flourish in this evolving and growing industry rather than dying on the vine…

Google uses your content to understand your website. It reads the words on each page, sees what every page links to and knows when topics are related. The more information a site has on a single topic, the better all its pages for that topic can perform. To create a…

While most digital platforms still prohibit marijuana ads, billboards and other outdoor ad formats have embraced the growing cannabis industry. The high impact, low cost and relaxed regulatory environment mean billboards will continue to be a top advertising option for marijuana-related businesses well into the future. Most billboard companies have…

Public relations can be an important component of your marketing and outreach efforts and should involve a clear and concise strategy. So how do cannabis business owners, who are often prohibited from engaging in traditional public relations outreach, such as sending samples of their product to various influencers, use PR…

Social media marketing is not easy. There are so many things to think about and so many ways to screw up when trying to effectively reach your audience. Most cannabis business owners are aware of the importance of social media marketing and how it fits within a larger marketing strategy.…