Be unique. Know your market. Focus. Stay consistent. All easier said than done, right? Everyone involved in the cannabis industry faces challenges. Some are like…
Category:
Marketing
Over the past several years, the number of customer loyalty programs — and the number of customers joining those programs — has skyrocketed. Yet, the…
When opening a retail business, one of the biggest concerns is developing a customer base. Typically, this involves marketing and advertising to entice consumers to…
Now that California has legalized recreational cannabis, intellectual property attorneys are being flooded with client requests to file federal and state trademark applications to protect…
As the marijuana business evolves and grows, the way it’s merchandised and sold is naturally going to go in many directions. However, no matter what…
As long as marijuana (or “marihuana” as it is spelled in the official text) remains a Schedule I drug and illegal federally, getting a trademark…
As cannabis breaks into the realm of legal businesses, branding experts and patent lawyers are keys to a bright future. There are few cases in…
Every year, media outlets ranging from major newspapers to food-centric blogs announce to the world that Copper River salmon has arrived. Upscale restaurants ride the…
The U.S. map looks a lot greener than it did just a handful of years ago. Washington, Colorado, Oregon and Alaska have recently been joined…
With an estimated $6.7 billion in legal sales projected for 2016, accompanied by rapid changes in pro-cannabis public opinion and more states edging toward legalization,…