Legal marijuana sales are expected to hit $6.7 billion in 2016, with the market expected to climb to $21.8 billion in sales by 2020.…
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Marketing
By Alen Nguyen Packaging can be fairly new to those entering the recreational cannabis industry, and there is a lot that can be learned from…
Legally creating brand awareness in an illegal market Federal law complicates trademark protections By Lauren Rudick One of the hottest ancillary businesses in the cannabis…
How the Zoots brand has tackled the challenge of gaining a foothold in a wide-open market, while changing the preconceived notions of marijuana products By…
High kind of advertising By Marguerite Arnold While it may have escaped headlines on news websites, attendees at the first cannabis-friendly U.S. Open golf championship…
After decades of secrecy, old-school growers in Northern California are going public like never before, balancing the risks of prohibition with the need to keep…