As chief marketing officer of The Parent Company, Esther Song leads the California company’s marketing and branding initiatives at its retail stores and with its…
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Marketing
I have become fascinated with cannabis marketing and advertising, and I thought, “Who better to talk to than an internationally recognized marketing and advertising expert?”…
As the cannabis industry evolves and grows in complexity, organizations are looking for flexible, cost-effective solutions that simplify processes and reduce risk. But how do…
When I still worked in corporate cannabis, I had an advertiser reach out to discuss opportunities to work together. During the conversation, the salesperson said,…
If there were a secret ingredient that made Kiva Confections one of the most successful edibles brands in the U.S., it might just be “desperation…
As the North American cannabis industry becomes more and more crowded, retailers are suddenly faced with flat or declining revenues. That’s bad news for owners,…
Just about anyone familiar with cannabis knows the term “dime bag.” It derives from a quarter-ounce of dried flower, which back in the late 1960s…