Creating a brand is not easy. The brand must have both a unique identity and a unique voice. It should demonstrate what the product represents.…
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Marketing
Having launched numerous cannabis businesses across the United States, SM Services owner and CEO Steve Knapp has seen first-hand the predatory companies built on exploiting…
The movie itself may not have made much of a splash with critics or audiences, but hidden in 2019’s “The Turkey Bowl” is a little…
Boosting sales by knowing your customer and your market Customers are the cornerstone of retail success, and cannabis businesses rely on their customer base to…
As the cannabis industry continues to grow and the category becomes increasingly crowded, packaging is more important than ever. Impactful and effective package design can…
Keep customers coming back with discounts, rewards programs and other marketing tools Brand loyalty is not just about repeat purchases, it’s an emotional bond between…
David Paleschuck wrote the book on branding in the cannabis industry. Literally. Building off decades of knowledge from developing branding campaigns for traditional businesses like…
Building and maintaining an online presence for your cannabis business has become critical in today’s increasingly competitive environment. But because federal legislation prohibits cannabis sales,…
Protecting shelf life ensures consumers receive fresh cannabis products and protects brand reputation With increasingly stringent health and safety legislation, and producers looking to increase…