Deciding to focus on the entire month changed the way we approached our overall strategy. We had more space to execute different layers of the…
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Marketing
Cannabidiol, or CBD, is all the rage these days. It’s being marketed to alleviate a wide variety of conditions, ranging from acne and anxiety to…
As hemp and cannabis become mainstream and more states legalize recreational and medicinal marijuana, the market inches closer and closer to a commodity market. Now…
Effectively marketing yourself at trade shows, in retail environments, and through live events is critical to establishing yourself as a leading cannabis brand.
The phenomenal growth of the cannabis industry offers enormous rewards for those willing to take the risk to set up a business. But with this…
Google uses your content to understand your website. It reads the words on each page, sees what every page links to and knows when topics…
We’ve seen a lot of companies in the cannabis space touting product features and focusing on their company profile. While that can be great for…
As the editor-in-chief of two cannabis business magazines, people often ask me what it takes to get their company featured in our publications. From growers…
For just over a year, I’ve been networking and growing a marketing practice that focuses on the legal cannabis industry and I’ve noticed something big…
The cannabis industry continues to march into the future with new states legalizing and the end of federal prohibition seemingly just around the corner. Yet…