Of all the marketing campaigns Leland Radovanovic has worked on, the world’s largest pot brownie remains one of his favorites because it taught him a big idea outweighs a big budget.
Marketing
Fast, effective and with a high ROI, text-message services are proving to be a valuable investment for brands, retailers and app developers Text-message marketing is…
Senior editor Patrick Wagner lists his favorite stories Marijuana Venture ran in 2023, in candid detail It’s the first week of the year. Most cannabis…
In a sign of the growing acceptance of the legal cannabis industry — and an ever-widening array of platforms allowing cannabis companies to advertise —…
Title doesn’t always dictate behavior, especially for Native Roots senior digital marketing manager Maeli Niebles, who has found success whether she was managing the development…
She includes the transition to adult use among her biggest milestones with Copperstate Farms. “For people in Arizona to have access to cannabis, help destigmatize,…
“The ones that have had successful campaigns are the ones that are truly passionate about cannabis,” she says. “Showing their authenticity helps build that like/know/trust…
Before she was managing a multi-million-dollar annual marketing budget for the multi-state cannabis operator Battlegreen, Nicole Stanley was gaining valuable consumer insights with traditional companies…
Creating a brand is not easy. The brand must have both a unique identity and a unique voice. It should demonstrate what the product represents.…
Having launched numerous cannabis businesses across the United States, SM Services owner and CEO Steve Knapp has seen first-hand the predatory companies built on exploiting…