Senior editor Patrick Wagner lists his favorite stories Marijuana Venture ran in 2023, in candid detail It’s the first week of the year. Most cannabis…
Marketing
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In a sign of the growing acceptance of the legal cannabis industry — and an ever-widening array of platforms allowing cannabis companies to advertise —…
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Title doesn’t always dictate behavior, especially for Native Roots senior digital marketing manager Maeli Niebles, who has found success whether she was managing the development…
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She includes the transition to adult use among her biggest milestones with Copperstate Farms. “For people in Arizona to have access to cannabis, help destigmatize,…
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“The ones that have had successful campaigns are the ones that are truly passionate about cannabis,” she says. “Showing their authenticity helps build that like/know/trust…
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Before she was managing a multi-million-dollar annual marketing budget for the multi-state cannabis operator Battlegreen, Nicole Stanley was gaining valuable consumer insights with traditional companies…
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Creating a brand is not easy. The brand must have both a unique identity and a unique voice. It should demonstrate what the product represents.…
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Having launched numerous cannabis businesses across the United States, SM Services owner and CEO Steve Knapp has seen first-hand the predatory companies built on exploiting…
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The movie itself may not have made much of a splash with critics or audiences, but hidden in 2019’s “The Turkey Bowl” is a little…
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Boosting sales by knowing your customer and your market Customers are the cornerstone of retail success, and cannabis businesses rely on their customer base to…