Growth is one of the most thrilling aspects of business — but not all growth is created equal. Expansion without preparation is like building a skyscraper on sand: impressive at first glance, but doomed to collapse.
Take the time to lay a strong foundation, protect your intellectual property, strengthen your brand, and build systems that allow others to replicate your success. When you do, expansion isn’t a gamble; it’s a natural next step.
Kim Ring has a knack for crafting the right message to reach a variety of audiences. In addition to her myriad responsibilities as communications director for ASI Food Safety, she has also been a champion for the very personal mission of raising awareness about domestic violence.
Miss Grass CEO Kate Miller built an online educational community of more than 100,000 users who collectively informed her company of what products to develop as well as where and when to launch the now monolithic Miss Grass brand which spans seven states, generates more than $1 million per month, and is operated by a team of just 15 people.
Green Lane Communication founder Michael Mejer is incredibly grateful to be able to keep his PR firm relatively small and focused on its 10 clients.
“I’m trying to mitigate any kind of downside risk by just trying to take that slow and steady approach,” Mejer says. “And so far, it’s been working.”
After numerous awards and hundreds of thousands of dollars donated to charities, PufCreative CEO John Shute seemingly surprised himself when discussing his personal career milestones.
Do you think the relevance of 4/20 has been lost on the modern cannabis community?
Kayla Weed Story Cannabis senior marketing manager “It’s a startup and that’s way more stress, but it was really to have a seat at the…
Aubrey Wilde Kosmik Brands vice president of marketing
Kim Prince Proven Media CEO and founder Before founding Proven Media more than a decade ago, there were times when Kim Prince felt like…
The Bud Bar Displays Puffer Pod is one of the company’s most popular products, which include a wide range of Pods and display cases.