TAMPA, Fla. — Surterra Wellness has hired Wesley Reynolds as president of Surterra Florida.
Wesley will oversee all aspects of the company’s operations across the Sunshine State. He will lead cultivation, manufacturing, dispensary operations and delivery of Surterra’s cannabis products. Wesley will also lead all work with regulators, legislators and other affiliated organizations throughout Florida.
“Surterra Wellness has an incredible opportunity to bring life-changing wellness solutions to people across the great state of Florida,” Wesley said. “I am excited to use my experience with one of the most recognizable brands in the world to help Surterra become the most trusted cannabis brand in Florida.”
Wesley will also lead Surterra Florida’s continuing efforts to develop critical business infrastructure, and execute on statewide expansion plans including real estate assets, management information systems and organizational staffing and training.
“Wesley has exactly the right qualities to push Surterra Florida forward,” said Jake Bergmann, CEO of Surterra Wellness. “We have every opportunity to provide Florida with the highest-quality cannabis, and I couldn’t be happier to have Wesley leading that effort. His proven leadership and experience will empower more people in Florida to find their wellness through cannabis.”
For the past 18 years, Wesley has held positions of increasing responsibility with Coca-Cola around the world. Starting in sales, he went on to lead the customer relationship with 7-Eleven for all of North America before moving to international roles. Ten years ago, Wesley and his family relocated to Istanbul where he built sales and commercial capabilities across 90 countries in Eastern Europe, Eurasia, the Middle East, Africa and India. He then led sales and commercial strategy in Japan. In 2011, Wesley returned to Atlanta in senior roles including chief of staff for the president of Coca-Cola International responsible for 205 countries. Most recently, Wesley led the relationship with a portfolio of independent U.S. bottlers.
Wesley will relocate to Tampa with his wife, Celine. They have two children, who both attend Clemson University. Wesley is a graduate of Kenyon College in Gambier, Ohio.