The pace is picking up as Boggy Boon is expanding to new retailers to increase our monthly sales by 20%. All my life I’ve been raised to believe you have to earn it. So the only way I know how to get something I want is to put in the work. I’ve driven more than 70,000 miles over the last year and a half, visiting stores, doing deliveries and building relationships with some of the finest people in the industry. I was recently able to tackle the sales bump via two very different methods.
One week I prepared and mapped out visits to 17 different stores. I wasn’t able to pre-schedule each store visit, because I wasn’t sure the exact time I could make it. Everything relied on how long I visited at the prior store, traffic accidents, etc. So I just hit the road.
Decision-maker availability was hit or miss. At some of the stores I was able to talk to the owner, some a manager and others the lead budtender. All of them went well and I’ve already received my first order — the fruits of my labor. At the end of the day, it’s an effective, but inefficient method
But in November, we were lucky enough to take a shortcut to success when we attended an event called Interchange put on by the Marijuana Venture crew. It’s already an amazing event, made all the more special because my wife took a couple of days off from teaching preschool to come spend time with me forging some new relationships.
On the agenda of the first day were the buyers and owners representing 11 different retail stores who were directly responsible for nearly $7 million in sales last month, including three of the top 10 retail stores in the state. All of them in the same room, on a schedule, waiting to discuss potentially picking up our product.
We prepared for this up until midnight the evening before, putting the final touches on our presentation. It started off with a bang with a great store we’ve sold some flower to previously. We were able to really reignite our relationship and expand the product selection. It just got better from there. A new account had an opening at our price point and we were able to fill that spot on their shelf — a perfect fit! At the end of the day, 88% of the stores expressed interest in at least one of our products. On the second and final day of Interchange we met with 13 more potential new partners. Then it’s all about the follow-up.
I believe the harder you work, the luckier you get. I don’t mind putting in the long hours, as I truly love and am thankful for what I get to do every day. However, I’m always open to finding better ways to get things done, and Interchange came at the perfect time to help move me closer to my sales goal than I could have gotten just by putting in the work alone.