Jake Granger can take some credit for bringing delivery to Oregon’s legal cannabis industry. After operating a successful cannabis delivery company in San Diego, Granger headed to Portland, Oregon, to recreate the business as Potland, using a loophole in the regulations specifying that dispensaries that are open to the public had to be at least 1,000 feet apart.
He approached state regulators with a simple question: What if he opened a retailer that wasn’t open to the public and only delivered cannabis directly to consumers?
“They ended up approving me, and I was the first delivery-only dispensary in Oregon,” he says of the company’s 2019 launch.
With a short-lived monopoly on delivery in Oregon, he grew the business, acquiring multiple other licenses — some of which he later sold for a tidy profit — and eventually converted the delivery business into a vertically integrated operation in 2022. As the store continued to thrive, Granger launched his own brand of hash, David Hasholehoff, and purchased the neighboring property, which he converted into a private cannabis consumption lounge.
“It’s like I always dreamed: being vertically integrated and being able to have a lounge next door to my dispensary where I could hang out and smoke weed,” Granger says. “It’s come full circle. I think putting all the pieces of the puzzle together and seeing it grow and come into fruition is pretty cool.”
Now that his private lounge is up and running, Granger says the best part about running the business is doing collaborations between his hash brand and other Oregon farms. He is closely watching the developing cannabis market in Germany, in the hopes of taking the already famous brand name to its homeland.
“He’s like the Michael Jackson of Germany, so I was like, ‘Man, that’d be dope to launch David Hasholehoff in Germany,” he says.