Category: Features

Guidelines For Cannabis Billboard Design

November 12th, 2018

While most digital platforms still prohibit marijuana ads, billboards and other outdoor ad formats have embraced the growing cannabis industry. The high impact, low cost and relaxed regulatory environment mean billboards will continue to be a top advertising option for marijuana-related businesses well into the future. Most billboard companies have…

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Be your own marketing machine

November 9th, 2018

As the editor-in-chief of two cannabis business magazines, people often ask me what it takes to get their company featured in our publications. From growers to retailers to equipment manufacturers, I get this question over and over again. The crux of it is that there’s not one standard answer. It…

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Chain Reaction: La Mota

November 6th, 2018

La Mota, one of Oregon’s largest chains of cannabis retail stores, now has 11 operating locations with another 17 pending applications awaiting approval.

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Marijuana 2.0

November 5th, 2018

Like most forms of agriculture, growing cannabis for a living takes a great deal of skill, knowledge, fortitude and dedication. The hours are long. The competition is relentless. The taxes are onerous. The rules and regulations are constantly changing. It’s not a career path for the weak of will. Three…

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Q&A: Chris Melillo

November 2nd, 2018

One of the largest cannabis companies in North America made a splash when it brought in a former director of retail for Nike to help oversee the continued expansion of its dispensary chain. Chris Melillo, a “New Yorker by nature” with vast experience at major retailers, including Nike, PetSmart and…

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Strategies for employers to succeed in a candidate’s market

October 31st, 2018

“It’s a candidate’s market!” We’ve all heard this statement, and many cannabis business leaders and hiring managers are getting sick of hearing it yet remain confused about how to properly address the current employment market. Business leaders want to know what it means and how it impacts their business. Many…

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Now is the time to stop and think about extraction, cultivation methods

October 30th, 2018

In the last decade, many U.S. states have legalized either medical or recreational cannabis, and Canada followed through with recreational legalization in October. In anticipation of those events, we have seen a “green rush,” where individuals and companies have been trying to build the largest cultivation, the biggest production or…

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Chain Reaction: Five Zero Trees

October 30th, 2018

Standing out in a Crowd With six locations open and another three storefronts in the works, Five Zero Trees is well on its way to becoming a major force in Oregon’s cannabis retail industry.

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The ongoing issue of 280E and how to fight back

October 29th, 2018

With the entire cannabis industry running scared of Internal Revenue Code 280E, what else can the IRS possibly do to make it even more burdensome? Well, let me tell you. As we have seen in the most recent court rulings in the Alterman and Alpenglow cases, the IRS has made…

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Legal Cannabis Should Benefit Our Environment

October 26th, 2018

Not a day goes by without the news buzzing about the fortunes to be made in the newly legitimized cannabis industry. Canadian giants have been entering into multibillion-dollar mergers, with the same thing beginning to happen in California. While few would argue that more industry, more jobs and more money are bad…

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