Although 7/10 may still be a minor holiday in the cannabis industry compared to 4/20, retailers still saw a sales bump from the concentrates-focused event.
Sales on July 10, 2023, grew by 10.7% in the U.S. and 7.3% in Canada when compared to an average Monday, according to cannabis data analytics firm Headset.
Headset also detailed that sales for concentrates and vape pens were up by 79.3% and 14.3%, respectively, noting that the two product categories saw the biggest sales increase and the largest discounts with sales promotions discounting the products by 34.3% and 26.4%.
— Patrick Wagner