April 20 once again proved to be the holiday cannabis retailers hoped for, generating huge sales numbers in nearly every market, with Headset reporting that cannabis sales surpassed $100 million on 4/20 this year, hitting a high point of more than $160,000 per minute.
Jane Technologies tracked $26 million in sales through its software, reporting a 9.7% increase in sales from 2022, with flower leading the top five product categories and accounting for 39.7% of sales ($10.37 million), followed by vape sales at 25.4% ($6.62 million), edibles at 12% ($3.12 million), extracts at 7.8% ($2.02 million) and pre-rolls at 7.2% ($1.87 million).
According to Jane Technologies, Illinois saw the highest total sales with a little more than $5 million tracked through the platform. However, overall, the state saw a 16% drop in sales from 2022.
The platform also tracked an 11% increase in California’s sales and a 6% drop in Colorado’s sales from 2022. States celebrating the first adult-use 4/20 saw huge increases over last year’s medical numbers, with New Jersey taking in $1.21 million in sales for a 231% increase.
The wholesale cannabis platform LeafLink saw a 101% year-over-year growth rate in transactions for this year’s 4/20 sales period and tracked an 18.8% increase in wholesale sales in the month leading up to the industry holiday.
The cannabis marketing platform springbig recorded $43,228,227 in sales during 4/20 this year — an 11.3% increase in sales over the $38.9 million it captured in 2022. The marketing platform also reported 555,641 total visits during 4/20, a 19.7% increase in foot traffic over 2022, but a slight decrease in total basket size dropping from an average of $84 in 2022 to $78 in 2023.