Green Lane Communication founder Michael Mejer is incredibly grateful to be able to keep his PR firm relatively small and focused on its 10 clients.
“I’m trying to mitigate any kind of downside risk by just trying to take that slow and steady approach,” Mejer says. “And so far, it’s been working.”
Tag:
Public Relations
When Jeremy Berke left Business Insider at the end of 2022, he didn’t necessarily intend on launching his own media company.
But with a handful of unpublished story ideas on his mind, he started a Substack newsletter to keep himself busy before starting graduate school. Eventually, with some persuasion from business partner Jay Rosenthal, Cultivated Media became a full-scale media business in November 2023.One key to standing out in a competitive, growing industry is a thoughtful, deliberate approach to marketing and public relations. And nowhere is this more…
No matter what the industry or challenge, you can bet there are public relations professionals working behind the scenes to help shape the narrative and…
Sometimes inspiration comes from the most unexpected places. Long before getting involved in the cannabis space, Jennifer Whetzel says she discovered “the power of a…
As hemp and cannabis become mainstream and more states legalize recreational and medicinal marijuana, the market inches closer and closer to a commodity market. Now…
Public relations can be an important component of your marketing and outreach efforts and should involve a clear and concise strategy. So how do cannabis…
The U.S. map looks a lot greener than it did just a handful of years ago. Washington, Colorado, Oregon and Alaska have recently been joined…
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