Zoe Wilder has lofty goals. “I always wanted to change the world,” she says. And as a cannabis-focused publicist, Wilder is convinced she is using…
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PR
An era of consumer lawsuits alleging false advertising and unfair competition against producers of cannabis-derived products has begun. As the Food and Drug Administration, Federal…
One key to standing out in a competitive, growing industry is a thoughtful, deliberate approach to marketing and public relations. And nowhere is this more…
No matter what the industry or challenge, you can bet there are public relations professionals working behind the scenes to help shape the narrative and…
As hemp and cannabis become mainstream and more states legalize recreational and medicinal marijuana, the market inches closer and closer to a commodity market. Now…
Public relations can be an important component of your marketing and outreach efforts and should involve a clear and concise strategy. So how do cannabis…
When opening a retail business, one of the biggest concerns is developing a customer base. Typically, this involves marketing and advertising to entice consumers to…
As cannabis breaks into the realm of legal businesses, branding experts and patent lawyers are keys to a bright future. There are few cases in…
The U.S. map looks a lot greener than it did just a handful of years ago. Washington, Colorado, Oregon and Alaska have recently been joined…