“The ones that have had successful campaigns are the ones that are truly passionate about cannabis,” she says. “Showing their authenticity helps build that like/know/trust…
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PR
Ricardo Baca Growing up as a person of color from a working-class family, Ricardo Baca says that without a diversity-based scholarship to college and a…
Patient enrollment hasn’t kept up with projections, but cannabis business owners hold out hope for Puerto Rico’s potential Puerto Rico has a thriving medical cannabis…
As the head of growth for Hawke Media, a full-service marketing agency based in Los Angeles, Madison Fiore is busy partnering with some of the…
In addition to being an account manager at the PR firm NisonCo, Zane Bader is actively involved in kick-starting Georgia’s cannabis industry as co-founder of…
Zoe Wilder has lofty goals. “I always wanted to change the world,” she says. And as a cannabis-focused publicist, Wilder is convinced she is using…
An era of consumer lawsuits alleging false advertising and unfair competition against producers of cannabis-derived products has begun. As the Food and Drug Administration, Federal…
One key to standing out in a competitive, growing industry is a thoughtful, deliberate approach to marketing and public relations. And nowhere is this more…
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