Green Lane Communication founder Michael Mejer is incredibly grateful to be able to keep his PR firm relatively small and focused on its 10 clients.
“I’m trying to mitigate any kind of downside risk by just trying to take that slow and steady approach,” Mejer says. “And so far, it’s been working.”
PR
After numerous awards and hundreds of thousands of dollars donated to charities, PufCreative CEO John Shute seemingly surprised himself when discussing his personal career milestones.
When Jeremy Berke left Business Insider at the end of 2022, he didn’t necessarily intend on launching his own media company.
But with a handful of unpublished story ideas on his mind, he started a Substack newsletter to keep himself busy before starting graduate school. Eventually, with some persuasion from business partner Jay Rosenthal, Cultivated Media became a full-scale media business in November 2023.Of all the marketing campaigns Leland Radovanovic has worked on, the world’s largest pot brownie remains one of his favorites because it taught him a big idea outweighs a big budget.
“The ones that have had successful campaigns are the ones that are truly passionate about cannabis,” she says. “Showing their authenticity helps build that like/know/trust…
Ricardo Baca Growing up as a person of color from a working-class family, Ricardo Baca says that without a diversity-based scholarship to college and a…
Patient enrollment hasn’t kept up with projections, but cannabis business owners hold out hope for Puerto Rico’s potential Puerto Rico has a thriving medical cannabis…
As the head of growth for Hawke Media, a full-service marketing agency based in Los Angeles, Madison Fiore is busy partnering with some of the…
In addition to being an account manager at the PR firm NisonCo, Zane Bader is actively involved in kick-starting Georgia’s cannabis industry as co-founder of…