Bess Byers has had her Instagram account (@imcannabess), which now has more than 94,000 followers, shut down nine times. And nine times she’s successfully lobbied…
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Marketing
As the cannabis and CBD industries enjoy increased legalization and rapid growth, it is important to understand that the laws governing advertising are just as…
One key to standing out in a competitive, growing industry is a thoughtful, deliberate approach to marketing and public relations. And nowhere is this more…
– Consider your brand’s story: Can you tell it in 30 seconds or less? If not, consider whether budtenders would care to convey it when…
Brands can live or die by their packaging. All the master growers, rare genetics, THC percentages, charitable donations, social media influencers and celebrity endorsements won’t…
Over time, the legal market matured and the business landscape changed. The pattern has repeated itself in every legal state; normalization occurs as the novelty…
In 1892, Mark Twain’s novel “The American Claimant” immortalized the line, “There’s gold in them thar hills!” According to historians, the saying grew out of…
Deciding to focus on the entire month changed the way we approached our overall strategy. We had more space to execute different layers of the…
Cannabidiol, or CBD, is all the rage these days. It’s being marketed to alleviate a wide variety of conditions, ranging from acne and anxiety to…