Public relations can be an important component of your marketing and outreach efforts and should involve a clear and concise strategy. So how do cannabis…
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Marketing
The legal cannabis marketplace is exploding, with entrepreneurs establishing a wide variety of companies. Like most new businesses, cannabis startups may be challenged by branding.…
Her first week in the cannabis industry brought a sigh of relief, as Lisa Jordan could feel the distance between her former life in the…
Social media marketing is not easy. There are so many things to think about and so many ways to screw up when trying to effectively…
*The following article was originally printed in the December 2017 issue of Marijuana Venture, on sale now. By recognizing the latest consumer trends, innovative business…
As cannabis is gradually legalized for both medical and recreational uses across the country, product manufacturers face increasingly strict regulations on both the state and…
“Music has always been one of my biggest passions in life,” Katy says. But today, Katy works as a business development executive for Canndescent,…
* This story was originally published in the October 2017 issue of Marijuana Venture, on sale now online or at a store near you. “I…
This story was originally published in the October 2017 issue of Marijuana Venture, on sale now online at a store near you. When the Lucky…
Over the past several years, the number of customer loyalty programs — and the number of customers joining those programs — has skyrocketed. Yet, the…