Brands are often a company’s most valuable asset and will be key to the developing cannabis industry. For example, in 2018, Interbrand, a global branding…
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Branding
Brands can live or die by their packaging. All the master growers, rare genetics, THC percentages, charitable donations, social media influencers and celebrity endorsements won’t…
In 1892, Mark Twain’s novel “The American Claimant” immortalized the line, “There’s gold in them thar hills!” According to historians, the saying grew out of…
Sometimes inspiration comes from the most unexpected places. Long before getting involved in the cannabis space, Jennifer Whetzel says she discovered “the power of a…
Cannabidiol, or CBD, is all the rage these days. It’s being marketed to alleviate a wide variety of conditions, ranging from acne and anxiety to…
As hemp and cannabis become mainstream and more states legalize recreational and medicinal marijuana, the market inches closer and closer to a commodity market. Now…
Grown Rogue is one of the most recognizable brands on the West Coast, with well-established cultivation and distribution operations in Oregon and California and plans…
The phenomenal growth of the cannabis industry offers enormous rewards for those willing to take the risk to set up a business. But with this…
There’s a common misconception in the cannabis industry that it is not possible to obtain federal trademark protection for brands. In fact, it is possible,…
The cannabis industry continues to march into the future with new states legalizing and the end of federal prohibition seemingly just around the corner. Yet…