As chief marketing officer of The Parent Company, Esther Song leads the California company’s marketing and branding initiatives at its retail stores and with its…
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Branding
When I still worked in corporate cannabis, I had an advertiser reach out to discuss opportunities to work together. During the conversation, the salesperson said,…
HIGHLOCK 5ML Glass Concentrate Container Jar The HIGHLOCK Supercell 5ML glass concentrate container jar is paving the way for premium oil, wax and concentrate packaging. This container embraces…
Freddy’s Fuego operates with the simple yet impossibly difficult goal of incrementally getting better with every single harvest. “Just like in any other business, the…
The new “2021: Cannabis in America” report from online cannabis marketplace Weedmaps shows a decrease in stigmatization, an increase in brand awareness and the importance…
The cannabis industry has an inherent limitation restricting the launch of billion-dollar brands and it is not money. Large amounts of capital are now flowing…
Brands can live or die by their packaging. All the master growers, rare genetics, THC percentages, charitable donations, social media influencers and celebrity endorsements won’t…
Brands can live or die by their packaging. All the master growers, rare genetics, THC percentages, charitable donations, social media influencers and celebrity endorsements won’t…