As the cannabis industry continues to expand, companies face an increasing challenge in establishing and protecting their brands, particularly since federal registrations are not available…
Tag:
Branding
Kayla Weed Story Cannabis senior marketing manager “It’s a startup and that’s way more stress, but it was really to have a seat at the…
Aubrey Wilde Kosmik Brands vice president of marketing
She includes the transition to adult use among her biggest milestones with Copperstate Farms. “For people in Arizona to have access to cannabis, help destigmatize,…
Creating a brand is not easy. The brand must have both a unique identity and a unique voice. It should demonstrate what the product represents.…
David Paleschuck wrote the book on branding in the cannabis industry. Literally. Building off decades of knowledge from developing branding campaigns for traditional businesses like…
In a competitive and constantly expanding industry, many producer/processors look to white labeling for other brands, including celebrity brands, as an additional line of income,…
Two of the biggest names in music and cannabis are teaming up this weekend for the official launch of Snoop Dogg’s Death Row Cannabis in…
As chief marketing officer of The Parent Company, Esther Song leads the California company’s marketing and branding initiatives at its retail stores and with its…