Do you think the relevance of 4/20 has been lost on the modern cannabis community?
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Nearly two years ago, cannabis activists Will Stolk and Alec Zammitt were arrested at a hotel room in Sydney, Australia. Their alleged crime? Shining a…
Dear Cannabis Industry, I write this letter to you with the utmost respect on a matter of grave importance. Please, please, please: stop trying to…
Deciding to focus on the entire month changed the way we approached our overall strategy. We had more space to execute different layers of the…
Every retailer in the cannabis industry prepares for 4/20 with parties, sales and promotions. It has evolved into our own version of Black Friday. This…