Director of THC Marketing
Las Vegas, NV
The+Source has always been a tight-knit family. While the pandemic has been challenging in a number of ways, having a supportive and agile team has made a world of difference in getting through the toughest moments. During the beginning of the pandemic, Nevada shut down completely and moved dispensaries to delivery-only. Despite our best efforts to maintain our full staff, this mandate put limitations on our business, and we had to make the tough decision to furlough some of our team members.
That said, we are thrilled that we have brought nearly every team member back. The+Source’s secret ingredient is our people and their unrelenting passion for cannabis. And we couldn’t be happier to have them back.
While we haven’t necessarily created any new roles, we’ve augmented existing roles to include focuses on sanitation and consumer safety. Our operations team has continually expanded on our promise to be “Clean. Curated. Compliant.” This includes the use of UV-C devices during opening and closing procedures to sweep our entire stores, amongst a litany of comprehensive protection protocols. Sales are regaining momentum and headed in a positive direction. We’re seeing encouraging results week after week and are excited for the continued success from our team’s efforts.
There has been a noticeable shift in consumers seeking alternative options to the typical methods of cannabis. Edibles have gained newfound popularity, and we’re finding that consumers who were once loyal to flower are giving edibles a shot. There has also been an increased interest in rosin, which is extracted without the use of solvents — our most popular brand being CAMP. Overall, consumers are seeking healthy alternatives to avoid any potential respiratory complications given the nature of COVID-19.
Thankfully, our cultivation and production facilities have maintained medical-grade sanitation methods since the start of our operations. Those meticulous sanitation protocols are ingrained into our SOPs, which has made the pandemic less of a strain on our facilities. However, there are a number of changes that our stores have made, including the implementation of improved sanitation procedures — both employee and consumer-facing; a new point-of-sale system and ordering platform; and the development of a new delivery arm of our business. All were created with consumer safety in mind: encouraging social distancing, maximum safety efforts and the proactive protection of both our employees and customers.
In February, we brought on a new director of cultivation, Bill Campbell. In just four short months, Bill has focused on team development and made tremendous improvements on nutrients, SOPs and team cohesion. Under Bill’s direction, our cultivation teams are seeing record numbers while simultaneously reducing operational costs. In a comparative batch of Bahama Mama, we saw a 4% increase in THC levels, 60% increase in yield and a 133% increase in terpene milligrams per gram. The continuous and metric-proven improvements give us confidence that this harvest season will be our best yet.