Wholesale Operations Manager
Nevada Organic Remedies
Las Vegas, NV
The year is off to an exciting start for those of us working on the wholesale team at Nevada Organic Remedies, as we introduced a variety of new products. Working in wholesale gives us the unique opportunity to work as people-focused representations of our brands, so my days are typically filled cultivating relationships with our internal and third-party dispensary partners.
Lately, I’ve been spending my time meeting with cultivation and production teams to learn about new genetics and products and meeting with some of the top buyers in the state to discuss how our products can enhance their menu. I curate weekly menus for our partners around our brand, CAMP, and work alongside their teams to integrate our “brand magic.”
It has been immensely fulfilling to be a part of launching exciting brands, like CAMP, for Nevada Organic Remedies. We recently launched One-derful, which debuted in January with distillate 500-milligram vape cartridges in four flavors.
CAMP, a selection of solventless products, was developed to focus on the cleanest and purest way to consume. Because of my own passion for health and wellness, I have a vested interest in CAMP and how this brand can connect with people.
Through these launches and our day-to-day operations, my role is designed to help bring our brands to life in meaningful ways with our vendors, through anything from business development to account management and brand activations. I could be account-facing and dealing with buyers, or down at our grow to see the latest harvest coming down.
Being a bit of a self-proclaimed “health junkie” has curated an even deeper passion for the products we are creating. My belief in our products is genuine, which is something I try to demonstrate through all our partnerships. I also believe the key to the success of our products is in the details, from partnerships to management. As a mother of two, I am also excited to know that I get to be a part of the historical foundation to change the stigma around cannabis and its overwhelming health benefits.