Honest Marijuana Company
Oak Creek, CO
The cannabis industry is in growth mode and finding a niche within it that really resonates with marijuana consumers is the key to healthy expansion. I know from my experience that as the demographics for marijuana consumers shift and become more mainstream, finding ways for those consumers to enjoy their cannabis experiences is important.
For example, a fast-growing demographic includes people in their 30s with kids. Inhaling smoke is not an ideal way for them to consume pot. After all, we tell kids not to smoke all the time and it would be disingenuous to come in from the garage reeking of pot smoke. Waiting an hour for an edible to kick in is also not a great way forward. I knew we needed to find a better way for people who wanted non-smoking options.
For us, the result was our “Insta” product line of edibles: InstaFizzy, InstaGummy and InstaMints. Each is created using our patented Nanobidiol Technology. This tech allows us to take THC oil, which doesn’t dissolve well in water or the human body, and reduce the cannabinoids to a nano-sized particle. At this size — one thousandth of a millimeter — the nano particles can enter the bloodstream much faster, through the skin and other membranes in the body.
Nanoencapsulation technology forces the oil into a hard shell made of a material that is hydrophilic, which means that unlike oil, it likes water. Since the human body is 80% water, the shell is perceived as water-soluble by the skin and other membranes and is easily absorbed. The oil is preserved in the shell until it activates within your stomach, effectively bypassing the metabolic systems that would normally process it and limit the effects of the THC, instead sending the oil to your bloodstream through the stomach lining, where it can be effective and produce the desired high.
The InstaFizzy, for example, dissolves in water but still allows you to control how much THC you’re ingesting. And unlike other edibles, which can take upwards of an hour to feel the effects, InstaFizzy works in about 10 minutes.
Using cutting edge technology to find ways to improve the cannabis experience for consumers and creating a healthy, clean experience, is our way of doing things. It’s been our focus from the beginning, and it always will be.