40 Under 40
For the past five years, the Marijuana Venture staff has compiled an annual list of some of the brightest young leaders and influencers in the cannabis industry. As in past years, we have narrowed the list from hundreds of worthy candidates to present 40 individuals from the vast and ever-changing business in the United States and Canada.
It is our honor to share their stories.
Title: Chief Brand Officer
Chrissy Hadar oversees everything that carries the Oregrown logo.
“Whether it’s a poster for an event or a concert or a T-shirt or a mug, that’s something that we really stand by,” Hadar says. “I think that’s why we’re known for carrying the best selection of flower in the state.”
As a co-founder of the Oregon-based, vertically integrated cannabis company, Hadar knows Oregrown follows the golden rule: To only sell products that the founders would buy themselves. As chief brand officer, Hadar also oversees the design for the company’s packaging and the retail design for its four stores, as well as finding and sponsoring the local athletes, chefs and artists that are emblematic of the brand.
Hadar’s insight and vision has helped establish Oregrown as one of the state’s most recognized brands. But Hadar says she is not satisfied and will push the company in new directions and to take on new projects “because that brings value to our customers.”