The following op-ed was originally printed in the December 2017 issue of Marijuana Venture, on sale now.
A business succeeds because return customers allow it to. You can spend all the time and money in the world to acquire new customers and never see success if you aren’t focused on the customer(s) standing in front of you.
This is a key focus at Miracle Greens and September was a month that showed the fruits of our labor. In a month that typically yields a decline in customer traffic, we saw a nearly identical amount of transactions as the month before, which included the eclipse that brought thousands of tourists to Central Oregon.
It was a culture-defining moment of sorts. We ensure the customers at our counter are the focus.
Whether it’s remembering customer names, offering a loyalty program or keeping our prices consistent and competitive, we strive to be the local shop — your home away from home. There is nothing more important to Miracle Greens. Our customers are the reason we started in the first place. Budtenders are more than cashiers; they’re cannabis guides. We take great pride in helping our customers find exactly what they need, while giving them enough knowledge to make educated purchases.
Integrity is key to customer retention. Be proud of not only where you work but how you work. We invest time into our patrons. They aren’t just numbers to us. They’re people, each with their own background, their own story and their own reason to walk through our doors.
We’ve practiced this since day one and will never stop. We owe all our successes to the relationships our budtenders and customers create.
The miracle is in the greens.