Trail Blazin’ Productions
I walked into a retail shop the other day and asked if they had anything that was pesticide-free. The millennial behind the counter said, “Yes, this one” and showed me a product. She then went on to tell me that you can tell pesticide-free product because it doesn’t smell as pungent as product with pesticides; pesticide-free product doesn’t smell very good, she said.
Are you freaking kidding me? But wait, it gets better. There was literally a poster behind her on the wall explaining the definition and benefits of terpenes. So, by her reasoning, pesticides enhance the terpenes and therapeutic benefit of cannabis. OMG. What a load of horse manure!
I thought about saying something, but I’m pretty sure everything she needed to know was on my face. I’m also confident that nothing coming out of my mouth would be welcomed or considered “constructive” criticism.
So, cannabis industry, what are we going to do about educating our front line? Budtenders are our messengers to the general population and, while it is a high-turnover job, there has to be some sort of educational standard.
Ideally, I would like to see farmers and retailers get together, identify each other’s needs and then create a curriculum around teaching that information to the budtenders.
Now, I do want to take a minute and point out that there are some really great budtenders out there, people who are incredibly knowledgeable about cannabis — people who know WAY more than I do. But we need to figure out how we set a standard for all budtenders to share a deep level of understanding of this therapeutic plant and how to educate the masses. Otherwise, the damage of misinformation is going to be irreparable.
The government has spread misinformation about cannabis for decades. Let’s not follow in its footsteps.