Kristina Neoushoff
There are two types of people in the cannabis industry: those who always wanted to work in the marijuana business and those — like Kristina Neoushoff — who never imagined they would.
“There are times when I’ll look at my fiancé and say, ‘Do you believe that this is our life?’” Neoushoff says. “It’s crazy. I hadn’t even smoked a joint until I started working at Women Grow.”
Growing up, Neoushoff wanted to be a veterinarian. She attended Rutgers University and majored in animal sciences, before working at a variety of companies, including Apple, Tekserve, MoviePass and Estee Lauder.
She joined Women Grow in June 2015 and was promoted to interim CEO in April, having previously served as the company’s chief operating officer.
The timing is fortuitous; behind the scenes, Neoushoff had been working closely with former CEO Leah Heise to implement some major changes within the company. Now, Neoushoff will have the opportunity to bring those innovations to life.
“All the exciting stuff is going to start happening now,” she says.
Maybe she never intended on being a part of the cannabis movement, but it seems a natural fit now that she’s here.