Jesus Burrola may be a relative newcomer to the cannabis industry, but as CEO of POSIBL, he has already made an incredible impact by helping the company surpass more than 1 million packaged cannabis products for the California market.
Burrola joined the industry in 2020, after spending 15 years working his way from trainee to vice president at Beacon Building Products, the largest publicly traded building materials distributor in North America. During his time at Beacon, the company’s revenue grew from $1 billion to $8 billion, with Burrola managing a $700 million segment of the business.
“What I did at Beacon was be a provider to contractors whether small or large,” Burrola says. “It’s parallel to what we do in cannabis — we’re a B2B provider for cannabis brands.”
Under Burrola’s leadership, POSIBL is quickly becoming one of the leading cannabis suppliers in the Golden State. Using highly efficient greenhouses, the company grows cannabis that is ultimately sold to consumers under other companies’ brands.
Burrola’s philosophy for POSIBL is as simple as it is compelling: “If I can consistently provide great flower at a good price, with a good service, delivered on time and up to specifications, then they’re gonna have success on the shelf, which is going to ultimately translate into success for me,” he says.
This year POSIBL closed on its Series A, which will allow the company to grow substantially in terms of size and technology.
“Our initial thesis is you can produce indoor quality flower, in a greenhouse setting, in a much more affordable and sustainable way,” Burrola says. “We’ve proven it to a degree in the retrofitted structures we’re using now, but we’re going to be able to grow even higher quality, more efficiently, in our new high-tech greenhouses.”