Hemp is versatile. The fibrous plant is a variety of the cannabis sativa plant species that is grown specifically for industrial use and has been part of the landscape for more than 2,000 years. Hemp can be used to make a wide range of products and is one of the fastest growing plants on Earth. As more and more smokers demand all-natural products, there is an opportunity to explore hemp in emerging categories.
Why Hempire Wraps?
While blunt wraps are more well known in the category, hemp wraps stand apart because of the absence of nicotine and hemp wraps are realizing tremendous growth in the market. The category is up 132% YAG with over 64MM hemp wraps sold in the last 52 weeks*. Hemp wraps feel, roll, and smoke very similarly to blunt wraps and Hempire Wraps are the modern “green” take on the traditional tobacco blunt wrap without the tobacco and nicotine. Hempire uses a U.S. organic high-quality hemp biomass blend that is only available for the Hempire brand that makes for an expert smoke.
Hempire’s new Wraps will be infused with aromatics and terpenes. Tastes include Strawblurry Clouds™, Blueblurry Blaze™, Honey Fu-Fu, Cäli Cream™, Rilla-G™ and Clemen-terp™ and unlike competitors, will be packaged in pouches of four rillo-sized wraps vs. pouches of two standard sized wraps.
With the launch of Rilla-G and Clemen-terp, Hempire strives to better cater to adult consumers in the dispensary and head shop channels. These two blends from Hempire will be one of very few smokable hemp products offering terpene-infused wraps.
Hempire is no stranger to innovation. It offers the first all-natural, 100% hemp rolling paper available in the United States. The brand has long been known for their current offerings, with 11 different quality papers, rolls, and tips that are manufactured with international expertise. In addition, as with all Hempire products, the hemp is vegan, organic, non-GMO and pesticide-free.
Differences between Hempire and the competition?
As the category grows, Hempire differentiates itself in a few key ways from its competitors; no synthetic dyes or colors here. Hempire Wraps have flavors that are plant based, are rillo sized and the first terpene-infused rillo-sized hemp wrap in the market.
Hempire Wraps are sold at convenience stores, smoke shops and dispensaries. A vast majority of retail partners are small businesses, continuing Swisher’s commitment to local communities. Hempire products currently are being sold in more than 24,000 stores across the U.S.*
*Source: Swisher – MSAi Database 52wks ending 4/24/21