Photo by Daniel Lee.
The Humboldt Seed Company has developed a new, old-school option that gives cannabis consumers the opportunity to smell the buds without having to open the packaging: Scratch ‘n’ Sniff.
Developed with craft producers One Straw Farm and Burr’s Place, Humboldt Seed Company’s method for creating the Scratch ‘n’ Sniff ink utilizes the actual terpenes extracted from the same batch of cannabis contained in the package, solving the longstanding problem of consumers not being able to smell the product prior to purchasing it.
According to an email to Marijuana Venture, Humboldt Seed Company has been making batches of Scratch ‘n’ Sniff ink from its genetics since the beginning of California’s recreational cannabis market, first putting Scratch ‘n’ Sniff advertisements into nationally distributed magazines and applying the ink to cannabis seed packs.
The actual Scratch ‘n’ Sniff ink does not contain any controlled substances.
The new packaging made its debut in California in December, with Burr’s Place offering two strains, Orange CreamPop and Blueberry Muffin, while One Straw Farm’s sticker will be on its Nutter Budder strain, all three grown from Humboldt Seed Company seeds. The initial release of stickers will involve seven stores located throughout California.
— Brian Beckley