Bri DelgadoWith the legalization of adult-use cannabis in New York, Bri Delgado was able to put her background in fashion and design to work, creating the Florette brand from scratch and helping get the company’s products in more than 45 shops in the emerging Empire State market.
“I really enjoy being a part of being t he boots on the ground,” Delgado says. “I think it makes a really big difference for the accounts and for the budtenders, seeing how much we value their relationship and how much they mean to us and how special it is for them to be a part of our Florette community.”
Delgado, a graduate of the Parsons School of Design, co-founded Florette with her father, Luis Delgado, a successful attorney and entrepreneur. Working side-by-side with dad might cause consternation for some, but Delgado sees more pros than cons.
“My dad and I have a really special relationship,” she says. “He’s my best friend but also my role model, and I’ve always been inspired by him.”
Florette was one of the first companies in the state to get a cultivation license in New York’s adult-use market. The company now handles all aspects of cultivation, manufacturing and distribution in-house, and is in the process of breaking ground on a second production facility to keep up with demand. The company is also launching its value-focused Cheevo brand this summer.
“I’ve always been very interested in the connection between design and cannabis and finding ways to tap into that,” Delgado says. “We’re really a New York brand, really tapping into the culture in New York and creating this brand for New Yorkers.”