It’s no secret the hemp wraps category is surging at a rapid pace. The category has recently experienced a 150% year-at-a-glance growth rate with more than 66 million hemp wraps sold over the course of 52 weeks, according to the Swisher-MSAi Database for the 52-week period ending May 22, 2021.
Its growing popularity is in part due to hemp’s unique absence of nicotine and tobacco-leaf as adult smokers continue to demand all-natural products. A fibrous plant that is a variety of the cannabis sativa plant species, hemp has been attractive due to it serving as an alternative to tobacco wraps and other traditional options.
As the market grows for all-natural alternatives, it is critical for manufacturers, smoke shops and convenience stores to expand their product offerings with options that deliver multiple ways for adult consumers to enjoy a more authentic and higher quality experience.
Hempire Cones: setting a new standard for a smoother smoking experience
To proactively keep pace with the market’s transformation, Hempire, a Swisher company, recently announced it is adding Hempire ConesTM to its product line – which already includes all-natural, 100% hemp rolling paper and modern “green” hemp wraps.
Designed for adult pre-roll connoisseurs in search of the ultimate cone, Hempire Cones bring a new option to the category, one that delivers a clean and slow-burning smoking experience for today’s adult smoker. Like other Hempire products, Hempire Cones are made with organic hemp, vegan, non-GMO, pesticide-free, slow-burning and ultra-strong. They also maintain their all-natural characteristics by remaining completely unbleached and unflavored, with no synthetic colors or dyes.
Regarding size and packaging, Hempire Cones are available in bulk units in the three most popular bulk cone sizes of 1 ¼, 98mm and King – with any size designed to fit in most standard knock boxes. And unlike many all-natural products, retailers and adult consumers can enjoy a high-quality cone at a cheaper price.
Continuing to look toward the future
The launch of Hempire Cones is another step for Swisher’s development as a lifestyle brand, with Hempire helping lead the way in a rapidly growing category. From past innovations – such as serving as the first company to offer an all-natural, 100% hemp rolling paper in the U.S. – to now adding cones to its portfolio, Hempire’s leadership in evolution is ensuring the category continues to transform to meet adult smoker’s needs and expectations.
As demand grows for all-natural alternatives, Hempire will continue to partner with and sell its wraps, cones and other products in local head shops, smoke shops and convenience stores – supporting Swisher’s commitment to small businesses and local communities.
With Hempire products currently present in more than 30,000 stores and shops across the country*, Hempire and Swisher are helping these businesses also lead the way in innovation, providing more options and delivering a smoother and pure smoking experience to adult consumers.
*Source: Swisher MSAi database 52 weeks ending 9/11/21