Marijuana Venture, Winter 2025

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The winter 2025 issue of Marijuana Venture features spotlights on four Washington cannabis businesses: New Standard Labs, which has partnered with edibles manufacturer Verdelux for an innovative new vape brand; the staff from Yeti Scat
Trails brings a wealth of experience in hashmaking to the Evergreen States; and Eddie Rodriguez helps lead social equity retailer Green Roads Cannabis in Moses Lake.

Botani takes the issue’s cover story with an in-depth feature on the nearly 500-year-old company’s role in the industry and its innovative approach to helping brands stand out in a crowded marked. Other features include insights on how the company is tightening extraction equipment efficiency, how operators can identify and avoid testing fraud

The issue also features contributed columns from data analyst Ellen Collins who explains that it’s time for cannabis companies to embrace data literacy and branding expert David Paleschuck who talks about what companies need to do build a meaningful brand, and much more.