By Greg James
Welcome to the first issue of Marijuana Venture, the only publication 100 percent dedicated to the legal marijuana business. I chose the name Marijuana Venture because it implies something new and exciting, something that is moving forward and likely to grow fast.
The legal marijuana industry is headed in a variety of directions, which none of us can predict accurately at this time.
When Editor Garrett Rudolph and I first discussed the idea of launching a publication focused on the legal marijuana industry, it became obvious we saw eye to eye on what we want to report on and why.
We want to focus on business, pure and simple. We want to operate in exactly the same way as hundreds of other trade publications, and create a monthly news rag that would bring together everyone involved in the legal marijuana industry under one roof.
The publication is not going to be about advocacy or debating the merits of medical marijuana. It is simply going to be about helping growers, distributors and retailers get the best information possible about how to do what they do as efficiently and profitably as possible, and in full compliance with current laws.
You can expect many stories in the future that will focus on the business of marijuana. Some will highlight suppliers and their new products, or individuals that have made their mark as trendsetters. Other stories will cover legal developments and legislative issues in Washington and Colorado and how they impact this burgeoning industry. Still others will focus on new techniques developed by your peers.
To that end, welcome to our new endeavor! You can expect lots of interesting stuff from Marijuana Venture in the coming months and years. Greg James is the publisher of Marijuana Venture, the leading business magazine for the legal cannabis industry.