With New Hemp Laws, Party Capital New Orleans Serves as Case Study
Beverages have become the fastest-growing segment of the cannabis market. According to Fortune Business Insights, the global cannabis beverage market was worth $915 million in 2021 and is expected to reach $19 billion by 2028.
Marijuana-derived beverages are being supplemented by hemp-derived beverages, a rapidly expanding part of the market. Initially driven by CBD, the hemp beverage market is now dominated by beverages containing hemp-derived THC. These drinks give adults a refreshing and legal way to consume THC even in states that lack recreational or medicinal marijuana programs.
What are THC beverages?
Unlike CBD beverages, THC beverages offer uplifting and intoxicating effects that satisfy social drinkers and have thus begun to infiltrate the world of bars, clubs, and restaurants, which are increasingly looking for new ways to keep thirsty customers satisfied.
With fast-acting effects that are typically felt in 15 to 30 minutes, THC beverages are a highly appealing alternative to alcohol. A 2020 Harris Poll done during the COVID-19 pandemic estimates that 45% of cannabis consumers over the age of 21 have replaced or reduced their use of alcohol in favor of cannabis. THC beverages are an ideal fit for these consumers.
New Orleans Lets the Good Vibes Roll
Thanks to new state laws that affirm the legality of hemp-derived THC products, the famous nightlife of New Orleans has been elevated by Crescent 9 THC Seltzer, a highly satisfying THC beverage from New Orleans-based Crescent Canna.
This refreshingly delicious cannabis beverage is now available at select bars and vendors throughout New Orleans. With 6 mg of Delta-9 THC, 3 mg of CBD, and a splash of caffeine, it provides a psychoactive experience that’s soothing yet uplifting.
“There are hundreds of successful alcohol brands at any given bar, and with cannabis becoming more and more mainstream, we’re proving there is room for high-quality THC beverages as well,” says Crescent Canna CEO Joe Gerrity. “No longer do customers need to leave the bar to indulge in their favorite method of relaxation. They can spend money while indulging inside the venue. It’s a win-win for bar owners and for patrons.”
Since its launch during Mardi Gras, Crescent 9 THC Seltzer has been added to the shelves of bars throughout the city. The rapidly expanding list includes the legendary New Orleans music venues, Tipitina’s, which is owned by powerhouse funk band Galactic.
“We’re happy to be carrying Crescent 9 THC Seltzer at Tipitina’s,” says club owner and Galactic bassist, Robert Mercurio. “It’s a natural fit for a club like ours, plus it’s tasty and refreshing. Very soon we expect almost all of the bars and clubs in town to be carrying Crescent 9.”
Surging Popularity of Cannabis Beverages
While having THC seltzer in bars is a ground-breaking development, access to cannabis beverages isn’t limited to purchasing in person. Crescent Canna offers Crescent 9 THC Seltzer online so adults across the country can order this federally legal hemp-derived beverage.
With fast-acting and enjoyable effects, THC beverages are winning over cannabis consumers around the country. An MJBizDaily article reported that 57% of people who consume cannabis beverages in the United States do so at least weekly.
Replacing traditional methods of cannabis consumption, like smoking, THC beverages are already changing the cannabis industry, broadening the appeal of cannabis, and revolutionizing how adults relax and how they party.