– Consider your brand’s story: Can you tell it in 30 seconds or less? If not, consider whether budtenders would care to convey it when…
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Brand
Brands are often a company’s most valuable asset and will be key to the developing cannabis industry. For example, in 2018, Interbrand, a global branding…
Brands can live or die by their packaging. All the master growers, rare genetics, THC percentages, charitable donations, social media influencers and celebrity endorsements won’t…
Over time, the legal market matured and the business landscape changed. The pattern has repeated itself in every legal state; normalization occurs as the novelty…
Cannabidiol, or CBD, is all the rage these days. It’s being marketed to alleviate a wide variety of conditions, ranging from acne and anxiety to…
As hemp and cannabis become mainstream and more states legalize recreational and medicinal marijuana, the market inches closer and closer to a commodity market. Now…
The legal cannabis marketplace is exploding, with entrepreneurs establishing a wide variety of companies. Like most new businesses, cannabis startups may be challenged by branding.…
Cannabis businesses face unique challenges in protecting their brands. With an outdated federal regulatory regime and changing state landscapes, cannabis businesses must be aware of…
The days of flying under the radar are over. Now that medical and/or adult-use cannabis has been legalized in 30 states and the District of…