Product spotlight: TraceWeed


After a successful beta period with multiple producer/processor operations around Washington, Seattle-based Dauntless Software has officially launched its TraceWeed service for I-502 businesses.

TraceWeed gives producers and processors a new option to fulfill seed-to-sale traceability requirements, in addition to a host of extra features including detailed reporting, clone management, plant tracking and harvest functions.

“We’ve taken a lot of the time and headache out of traceability while keeping our pricing affordable,” Dauntless CEO Clark Musser said.

TraceWeed tracks plants, inventory, and storage locations using a combination of desktops and smartphones equipped with Dauntless’ patent-pending TapNTrace technology. Customers tag their plants with PVC cards encoded with a near-field communication (NFC) chip, the same technology that is behind many of the cutting-edge mobile payment systems, such as Apple Pay. Similar tags and stickers are used to mark locations within the grow operations. Each PVC plant tag can be reused up to 10,000 times.

“We love how TraceWeed is mobile so you don’t always have to go to your computer to get things entered,” said Susan Strickland, co-owner of Happy Wayz Edibles in Spokane, Washington. Strickland was one of TraceWeed’s beta customers.

Dauntless used feedback from TraceWeed’s beta customers to make improvements to the product’s functionality, and the company will continue to adapt TraceWeed to its customers’ needs, Musser said. Customers who use the TraceWeed software will automatically get updates as they are rolled out, at no additional charge.

“The sky is the limit around what we want to offer for future versions of TraceWeed,” Musser said. “Our key goal is to help make it simple to run an I-502 business in order to allow our partners to focus on creating and selling great products.

Dauntless plans to expand into other states with legal recreational or medical marijuana markets, Musser said.

Along with the software service, TraceWeed has approached hardware with the idea of making things as simple and cost-effective as possible. The PVC tags used for plants are impervious to grow-room or outdoor conditions; all-weather stickers can be printed with strain details and other pertinent information using an optional portable Bluetooth printer. Running a TraceWeed system does not require proprietary hardware.

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