Tetratrak
A new website is making it easier for those in Washington’s regulated cannabis industry to keep tabs on the competition and trends in the marketplace. The launch of tetratrak.com gives people an easy and convenient way to collect thousands of pages of business information.
Want to know what producer/processor brought in the most sales revenue for the month of March?
Want to know who the top 10 retailers are in the state? Or the average cost per gram at retailers in a particular county?
All this information and more is available through Tetratrak. The site includes breakdowns of all licensed producers, processors and retailers, based on pricing, revenue, regional information and violation reports.
But Tetratrak president Brian Yauger said he has plans to add significantly more content to the site within the next 90-180 days.
“Right now, our website is a skeleton,” Yauger said. “That’s our starting point.”
Yauger wants to add details like yield, how fast products sell, price comparisons based on potency, wholesale prices and strain information.
“That data is out there, so it’s only a matter of time,” he said.
The site is designed to provide business information to I-502 businesses, venture capitalists, vendors and the media. Customers of the subscription-based service can quickly see how each company in the state ranks in comparison to other businesses, as well as monthly increases or declines in sales.
Yauger, who teamed up with attorney Bryan Guy to develop the company, said plans are in place to expand the system to include Oregon and Alaska once they get their programs implemented.
“Many of the recreational marijuana companies are looking for a quick and easy way to access information about the industry,” Yauger said. “Tetratrak.com equips companies with the most definitive data, insights and perspectives to make tactical and strategic business decisions.”
Yauger said he wants to keep the price point fairly low, starting at $39 per month, to avoid pricing out smaller companies.
“We understand that everybody in this business, from the top-selling producer to the guy who just came online, is a start-up,” he said.
More information: www.tetratrak.com.