Los Angeles-based Oasis Intelligence launched in January with the goal of providing cannabis businesses with unprecedented access to consumer insights.
Oasis Intelligence’s Oasis Cannabis and Hemp Tracking Study consists of more than 20,000 current users and prospective users across all demographics, recruited from across every state in the U.S. and Washington, DC. The company was co-founded by Laura Albers and Ben Woo, two veterans of the advertising, strategy consulting and cannabis industries.
“Oasis Intelligence represents the voice of the consumer, a critical piece of the puzzle that’s been missing until now,” Albers said. “Understanding and having empathy for the real people purchasing products means businesses can better align their product portfolio and marketing with consumer demand.”
Oasis Intelligence has a range of solutions for cannabis businesses, from custom reports and research to white papers and subscriptions to an interactive online dashboard, coming later in 2020.