Nicolette Pavilis

When Narvona began the licensing process in Michigan, CEO Nicolette Pavlis originally hired a consultant. She quickly realized she needed to handle the application herself.

“At the end of the day, nobody is going to care as much as you, as an owner,” she says.

Narvona was licensed in June 2018 and is now harvesting 50 pounds a week and selling it wholesale for about $4,000. Although the “luxury” cannabis market hasn’t really developed in other rec states, Narvona is capitalizing on that niche with its award-winning packaging and branding.

“It’s a little bit new to the Michigan market, but we’ve gotten really good feedback and people keep buying it,” she says.