Described by the company as “the world’s most powerful anti-counterfeiting technology,” Neurotags, Inc., recently announced plans to enter the North American market to tackle the $1.6 trillion global problem of counterfeiting. The company will focus partially on the cannabis space.
The Neurotags solution uses patent-pending, artificial intelligence-based algorithms to protect brands using a tag directly printed on or attached to products. A customer simply scans the code with a smartphone camera to authenticate the product’s veracity.
Neurotags was founded by two Silicon Valley entrepreneurs with experience at several tech companies, including Google, Amazon, eBay and Paypal.