In October, Marijuana Venture finally brought its highly successful Interchange event outside the Pacific Northwest, welcoming nearly 80 leading cannabis companies for two days’ worth of speed networking in Michigan.
“The event exceeded our expectations,” said Marijuana Venture publisher and Interchange founder Greg James. “Operators in Michigan were hungry for this opportunity, and we’re excited to be working with them and growing the event in the state next year.”
Interchange Michigan was held at the Eagle Eye Golf Club in Lansing on October 19-20, in collaboration with the Michigan Cannabis Industry Association.
Attendees from across the state were given an itinerary of individually scheduled sales meetings that are a cornerstone of Interchange. Participants expressed interest in having Marijuana Venture host multiple Interchange shows in Michigan every year.
“The show was really well received,” says Interchange co-director Raina Melchor. “We are hard at work planning another Interchange event for Michigan operators in May.”
The massive success in Michigan continued the trend of accomplishments for the Interchange series in 2022, which was far and away the biggest year in terms of growth and attendance for the ongoing event. The Michigan event also proved the Interchange format works in state markets with considerably more vertical integration than in Washington or Oregon. Marijuana Venture hosted seven Interchange events across the country this year, with four in Washington, two in Oregon and one in Michigan. Marijuana Venture closed out its 2022 schedule with its largest Interchange event ever at the Renton Pavilion on November 8-9. The series will return in 2023 with a full slate of events to be announced soon.
— Patrick Wagner